Our mission is to serve ultimate. As the sport evolves, we strive to reinforce the attributes that make it unique: Spirit of the Game, athletic excellence, and a sense of community. From the rookie to the old timer, from the casual to the competitive, from the end zone to the dance floor, we make life better for ultimate players. To this end, we build high-quality products that define the ultimate aesthetic.
We envision a future where mixed-gender, self-officiated ultimate is in the olympics.
To realize this vision, we need to actively spread ultimate the way it should be played: with SotG, and without referees or closed-minded opinions about gender, race, or sexual orientation. When an Olympic gold-medal match goes to double-game-point, ultimate’s honesty, integrity, and community need to be woven in the core identities of not just the 14 players on the field, but the thousands watching in the stands and the millions watching at home.
We believe that we can grow the sport without sacrificing the values that made it great, but we need your help.
Because ultimate is good for the world.
Our Core Values
Relentless focus on product quality and style.
We define the ultimate aesthetic, and we do it with high-quality, good-looking apparel products.
Devotion to each other as people.
We treat our people as whole humans, and know that there are times when life events will be their #1 priority.
Bias for action.
We accept that we'll never have perfect information, and know that is no excuse for inaction. We collect what data we can, then make the hard choice.
Adherence to operational excellence.
We are constantly improving the methods we use to satisfy ultimate players' needs.
Commitment to progress.
We are never satisfied with the status quo. We push ourselves to innovate faster than the market demands, and we don't flinch when our competitors try to imitate us.
Obsession with the needs of ultimate.
We create products for ultimate players, coaches, fans, observers, and anyone else who interacts with our Great sport.
Celebration of humor, fun, and staying weird.
We're serious performers but we don't take ourselves seriously. We embrace the weirdness that makes ultimate great.